These two options should be investigated and researched if both are being considered. The advantage of self-marketing is in the fact that an inventor has potential to a make a higher profit margin through direct sales of an invention. The advantage in licensing an invention is in the fact that despite a lower profit being made, the expense and labor in the marketing effort is that of the manufacturer obtaining the rights.

Self-Marketing an Invention

With the self-marketing option, an inventor will be responsible for every aspect of the marketing process, from top to bottom. This would include getting the following items completed.

• obtaining a patent pending and/or trademark registration
• getting packaging designed and printed for merchandising through retail outlets
• setting up a manufacturing facility or obtaining the services of a manufacturer
• securing product liability insurance required by retail outlets

In order to have a finished, packaged product ready to ship to merchandisers, retail outlets and distributors, these requirements must be met. There are many other responsibilities that must be completed as well, in order to have a product ready for launching on the market. These are the things to consider when looking into the self-marketing option.

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