Marketing Software Tool

Marketing Software Tool

Marketing Software Tool

Oracle Corporation’s comprehensive family of business software products encompass both database technology and application systems.

  • Organizations use Oracle database technology to develop applications on the Internet and on corporate intranets.
  • Oracle applications serve as tools that automate business processes and provide business intelligence for a vast range of tasks including marketing, order management, manufacturing, human resources and projects.

Oracle also sells consulting, education, support and outsourcing services to clients around the world. The company has over 56,000 full-time employees, just under 60% of whom are located outside the United States.

Oracle application software automates both "back office" (e.g. financial, supply chain, procurement and human resources applications) and "front office" (customer sales, service and call center functions). Requiring minimal programming, Oracle's flexible and open architecture enables customers to tailor and integrate Oracle applications with existing legacy and third-party systems.