Marketing Magazin


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Marketing Magazin

Marketing Magazin

Careful analysis of a work and its intended audience can save a writer from adopting costly marketing strategies that don’t produce enough sales to justify their expense. Both fiction and nonfiction writers should give consideration to this issue given the cost of many promotional sales ideas.

Know the Intended Audience

One item that writers sometimes fail to determine in advance of initiating marketing tactics, is who the intended audience for their book really is, even though this is a basic issue one should analyze when one writes a Marketing Plan. All too often, authors will implement marketing tactics that simply are not suitable or, at the very least, not profitable, because of the subject of their book.

Nonfiction books generally outsell fiction books three to one, so the issue is not whether a book is fiction or nonfiction. The issue is the topic itself. The more esoteric the subject, the more specialized, the less likely that generic sales ideas will work.