Understanding the difference between public relations and marketing on the Web and creating a deliberate strategy for managing both at the same time can be critical to a new or independent author trying to make a dent in today’s Internet marketplace.
Finding time for self-promotion can be a daunting proposition for most writers, particularly when faced with a seemingly endless supply of new online tools and services to market and publicize a book. Social networks, article submission sites and blogs are three time-tested, free and easy tools that have risen to the top of the heap however, and are cornerstones of an effective online self-promotion program.
What are PR and Marketing?
Public relations builds an image or a reputation, while marketing is primarily geared to drive sales and increase revenue. Public relations wants to influence and inform a target audience, marketing is designed to entice a target market to buy.
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