Knowing how to market for personal injury law firms can mean the difference between a client boom and a client bust. Marketing a personal injury firm means marketing to individual plaintiffs, most of whom are unfamiliar with the legal system and who may be wary of attorneys. Understanding what personal injury plaintiffs are seeking in a law firm and where they go to find one is crucial.
Step 1 : Using Phone Directories
Work the phone directories. Despite the rapid expansion of the Internet in recent years, most personal injury plaintiffs still turn to their local phone directory when seeking an attorney. To increase your chances of being picked up by a client, take out several small ads focused on particular areas of law.
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