An affordable way to reach an audience, how successful will your campaign be and how do you guarantee it? That is the question. No doubt, media is expensive but a necessity for effective advertising. Which would you use, TV, newspapers, magazines or radio?

Future of Advertising on the Radio

Radio, like the rest of media's future, is re-evaluating some of the fundamentals to its business. Emerging trends focus advertising to a one-on-one level moving away from the radio's past shotgun approach. So gathering listener data becomes important while focusing on a specific customer base. With the digital age upon us, radio must focus here as well. Streaming is another avenue radio is testing for improved service and customer targeting. But radio still leads on the in-car landscape. It is reported that 84 percent of all drivers or passengers use AM/FM radio. And growth of radio, attributed to the young, has increased over the past year by 1.7 weekly listeners. The diverse listener base continues to grow as well. Although, the radio is not as expansive as the internet, 241.4 million people listen to it each week.

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