Television makes its money from advertising. Companies have to pay so much to have commercials air during the various programs broadcast into our homes. More popular shows have a higher price tag, obviously, because the ads are reaching more people. But how can advertisers be sure which shows will reach the most viewers, and how can television companies be sure how much to charge for air time? This is where Nielsen Ratings come in. For sixty years Nielsen Ratings has measured audience viewing habits and provided this necessary information to television companies. But as technology and viewing habits have changed, it might be time for Nielsen to undergo a major makeover.

A Brief Look At Nielsen

Nielsen Media Research was founded in the 1920's by Arthur Nielsen. He started as a market analyst who transitioned to radio and then television as those technologies entered the cultural landscape. Today, Nielsen uses two forms of measurement to collect data, both which involve audience members voluntarily taking part in the survey.

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