The science of marketing categorizes all the consumer products and services into four major groups:
- convenience offerings
- shopping offerings
- specialty offerings
- unsought offerings
All the four types of consumer products are, of course, represented by certain goods or services. All the offerings are available in the market, promoted and sold for bringing profit to the company. However, products that represent each of the 4 groups, differ by marketing strategies applied to them, consumers’ perception, and channels of delivering particular products to customers.
Marketing and Delivering Convenience Consumer Products
Convenience offerings are usually products that people use in everyday life, such as bread, milk or matches. People do not devote too much time to choosing what particular brand to buy. Some people do prefer some brands, but will buy another if the favorite one is not available. Convenience products are usually comparatively cheap and sold in many places.
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