Consultants shy away from using marketing letters because they don’t understand how they can work for their particular business. When they do write sales material, that material is too technical, and is speaking over the prospect's head.
Direct mail is not just for large corporations; if it is written correctly, it will be to your advantage to use it. It will help you get more prospects. Actually the sales letter is ideal for the consultant because it can completely give the benefits of using your service.
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